Witness Luxury when no one is watching

Unorthodox was conceived with a unique perspective aimed at unveiling the inner workings of Ultra High Net Worth individuals. Presently, there is a pervasive notion that UHNWIs engage with luxury goods and services in a refined and customary manner. They are often depicted as the quintessence of tradition within our societal framework. Luxury brands consistently portray UHNWIs in a traditional and homogenous light; showcasing them driving opulent cars, adorned in prestigious labels, nestled aboard luxurious yachts or private jets, or ensconced in exclusive penthouses. This portrayal of UHNWIs as uniform figures permeates the luxury market.

But is this depiction truly reflective of reality? Are these individuals the epitome of society's ideals? Is it not possible that, even in their lavish settings, they stumble upon unforeseen and unconventional moments? I daresay yes! Consider the scenario where a client, aboard a magnificent yacht in the vibrant atmosphere of St. Tropez, unexpectedly loses a precious Graff earring to the sea. Could this not conceivably occur? Should such instances be swept under the rug, disregarded as inconceivable within the UHNWI circle? Enter Unorthodox Paris - a vehicle to capture these unanticipated moments; the real, unscripted, and unfiltered aspects of our lives. This perspective offers an alternate portrayal of authenticity, shedding light on the unvarnished truth.

Given Paris' historical status as the epitome of luxury, entrenched as the epicenter of extravagance for centuries, we aim to introduce a fresh narrative and redefine the norms in the world of luxury. Unorthodox Paris does not merely offer unorthodox marketing strategies; instead, we delve into the intricacies of human behavior within the private realm, turning the lens towards the reality of moments that transpire behind closed doors, away from the public eye. It is this very authenticity and candidness that constitute the core essence of our mission – revealing the truth behind the façade.

With an illustrious 20-year legacy in the realm of luxury, Charley SIGNATURE stands as the preeminent branding and creative agency in Dubai, having mastered the art of traditional luxury to attain its esteemed position. Collaborating with esteemed brands such as Burj al Arab, Bentley, Burj Khalifa, Dior, Lamborghini, and various other distinguished luxury labels, we have become a cornerstone of the industry. However, our journey with Unorthodox Paris signifies a departure from convention, as we navigate towards a distinct perception of luxury that eschews ostentation in favor of authenticity.

At the core of our ethos is the desire to curate unique moments of luxury that unfold when no eyes are upon them. Each meticulously crafted image on our website is a testament to our quest to capture these exceptional and genuine experiences. Acknowledging the challenges of encapsulating our vision, especially within the lives of UHNWIs, we sought collaboration with the renowned photographer duo, Formento and Formento. Known for their fusion of art and fashion, they epitomize the essence of the Third Picture Generation Artists, seamlessly blending the nuances of art films into extensive series that captivate the imagination.

We invite you to immerse yourself in our creative endeavors, meticulously crafted to embody our distinctive approach to targeting Ultra High Net Worth Individuals. May you find resonance in the innovative spirit of Unorthodox Paris and appreciate the depth of our vision as we endeavor to redefine creativity in the luxury sphere.

Indulge in the world of Unorthodox Paris.

Charley Baouamina